Category Archives: Help Customers

Appreciating Customers by Delivering

Companies with enterprise focused products know that everything good comes from growth and it’s easier to grow if customers receive value they can count on. Appreciating customers isn’t just nice, it’s a business necessity. The most tangible way to appreciate customers is to deliver both at the product level and by developing a pattern of productive Continue Reading »

Does Your Product Require Expert Users?

When I first joined Sigrity, the product had shown it could help experts in electromagnetics identify power and signal integrity issues in computer chips and systems. The company’s software was seen as tools by PhDs for PhDs. The problem was that even large organizations only had one or two of these experts on staff and Continue Reading »