Category Archives: Generate Demand

Can Big Data Help Expand Your Customer Base?

Effective Big Data projects offer insight that is rapidly used in a practical way. A new generation of tools is emerging that can help B2B sales and marketing teams find prospective customers more easily and understand them better. One such company, Mintigo, recently received an additional $10 million in venture funding to fuel their growth. Continue Reading »

Containing Trade Show Exhibit Costs

Yesterday, I visited the DesignCon 2013 show at the Santa Clara Convention Center. Walking around the exhibit floor, I reflexively tallied booth costs and made ROI assessments. It’s so easy to overspend. Here are a few strategies that can help keep trade show exhibit costs down.